Interesting!
Andrew Sculley
Well, the one has talked to us for a while, and now is coming to the point. This is not the one that weâve been talking to for a while and told you about. The other ones, thereâs 2, the one came to us, but through another partner. So another partner put some pressure on and said, âPlease donât talk to them.â And they are â theyâre very interested. So the terms that we take should be the best for you, the shareholder, and thatâs what weâre looking at. Weâre looking at can we broaden our â can we broaden what it is weâre doing, so that we become a larger part of the market more quickly. So thatâs what weâre looking at. And thereâs one other one that has now made it a plausible path forward in terms of what theyâre â what theyâve talked to us about, and I apologize that I canât tell you what these things are.
Dennis Van Zelfden
Well, thatâs fine. Iâm just â it seems like the original one that youâve been talking to them for, I donât know, maybe a year or so. Iâm just wondering if youâre just starting with the new partner, potential new partners, are we looking at another year delay or?
Andrew Sculley
Well, no, I wouldnât say that at all because the real thing you have to look at is the market. Now as you know, weâre coming out with a new display at the end of this year and thatâs the thing or the beginning of next, and thatâs the thing that weâve got a target. That new display will be something that no one else is built.
It will have the pixel density thatâs needed. Itâs designed for the optics that this company is building, and it will have the brightness thatâs needed for the VR. It also has other things in it that I canât mention, so I apologize, that are â what is really needed for the VR market. And one of the things I can mention a 120 hertz, of course, in terms of speed. But many other things to make this work very well. So I think thatâs what is needed, and so now itâs not going to take another year to get there because now we have some competition here.
Dennis Van Zelfden
Okay. Well, I guess it kind of follows into my next question. My last question is that, given some sort of a delay here, months maybe, and given the long lead times than any, whoever you end up going with, given the long lead times of the ramp-up and stuff, what â does that delay due to a Tier 1âs plans to roll out a product. I donât know in the 2020 time frame. And does that impact all that?
Andrew Sculley
Well, in the 2020 time frame, to put in an OLED line, weâve said in the past that 18 months. So weâre not impacting it yet, the ramp of the product will be reasonable on the side of the consumer company, right. It wonât start at millions per month, but will grow to that. And 2020 is the year we have to hit.
Dennis Van Zelfden
Okay. Well, I guess, my last question is that Iâm sure the Tier 1 that youâre working with knows all of this about what youâre doing in terms of negotiating with these many manufacturers? Are they saying come on eMagin, pick somebody because we donât want to be delayed, if we decide to go ahead with the product.